SEO or Page Rank – Which Is the Most Important?

Whether you believe in SEO or Page Rank and wonder which is more important, your thinking is irrelevant. You are wasting your time in wondering what is the correct answer to that question, since even if you knew it; there is little you could do to use that information.

Why do I say that? Because SEO, or search engine optimization, is a way of designing your website, and placing content in it, to satisfy search engine algorithms. Search engines are so sophisticated today that if you achieve that, then you will also satisfy visitors to your website. If you satisfy visitors to your website, then they will stay on the page they landed on and read it. They will then click to read other pages on your website and might even make a purchase.

Sure, some will leave right away, but if the search engines feel that your content is good enough for a high placement in their indices for the search term, or keyword, that your visitor used to get to your web page, then it is more likely that you will achieve a relatively high stick rate of people to your site than a lower one.

Now, consider if you thought Google Page Rank more important (and Page Rank is correct, not Page Rank). You would then spend more of your time trying to get links back to your website than you would properly optimizing your site and filling it with good content. If you were successful in that difficult job, then Google, and possibly other search engines, would list you a bit higher in their indices, not because their spiders thought your site was relevant to the search term used by the potential visitors, but because other websites thought so.

You will then get visitors to your website, and the page they land on would have to be relevant to the search term they used or they will immediately leave. If it is relevant, they will stay, perhaps visit other web pages and perhaps make a purchase.

So what is the difference? You get basically the same end result. How can you tell which is the more important. There is one simple way to do this, and one that I have used more than once. Design two websites round the same keyword. Make the keyword the name of the website and then apply classical theoretical SEO to one site, including some of the extra special tips that can make the difference between success and failure – in fact that DO make that difference.

Now apply only minimal SEO to the other and make sure you have exactly the same content on each, but rewritten to avoid duplicate content or that would negate the test. However, with the second site, you must generate as many links back to your website as possible, using non-reciprocal links where possible, but reciprocal links where necessary. There are a few ways in which you can generate lots of one-way links to selected pages on your site, and you should make that your home page for the purposes of this test.

Wait 4 weeks then check Google, Yahoo and MSN for the position of each of your home pages. You will find that your first website will generally be listed higher for the keyword that both sites are built round. Check again about 3 months later, and you will likely find that website 2 will feature higher as the links start to take effect, but then the first site will overtake it as it generates its own links naturally. Basically, what this proves to me is that it is essential to optimize your website for search engines in the classical way, but that for best results you must also have a good level of links back to your website. There are simple, ways to achieve both, but that would be the topic of another article. However, in the end, if you apply both, then you will achieve best results. I know that there are exceptions to this, and I have highlighted them in some of my e-books, but generally that is the case.

So, the answer to the question: SEO or Page Rank is that neither is the more important. They are both equally important, but it is possible to do one better than the other and then you would be tempted to say that your way was best. But you would be wrong!

If you did find what the best was, you couldn't use that information since search engines rules are transitory but good honest content and classical SEO have always prevailed, as has a good number of links that others follow to reach your website.

About The Author
The Author is an expert on audio-visual file formats and codec’s and more information on p2p file sharing software can be obtained from his websites http://www.LegalAndFree.com and http://www.Online-Free-Movies.com where options are presented and the ethics discussed.

3 Top Tools and Services for an Effective Internet Marketing Solution

Everyone knows the Internet is growing exponentially and continually evolving. The major players in the continual evolution of the Internet are the major search engines and consumer generated media such as blogs. Because of the continual changes, a well rounded Internet marketing strategy must include a variety of proven marketing options to ensure success. I will outline 3 of the most effective Internet marketing solutions available and how they relate to your marketing strategy.

Search Engine Optimization

Search engine optimization is the first because the free advertising afforded by the search engines is partly determined by on-page optimization techniques. With thousands of new Websites being created daily, the competition for a listing on the first search result page is increasingly saturated for the popular keywords. Statistics show better than 90% of people only look at the first search result page, and a similar percentage only click on the top search listing.

In order to compete effectively, a Web page must be designed around a keyword or more effectively, a keyword phrase. The keywords must be included in the page's title, keyword META tag, page's description, the first heading (using the H1 HTML tag), throughout the body of the page and within the last 25 words on the page. These are just a few of the basic search engine optimization on-page options that, although will not guarantee a first page listing, are definitely required as a starting point in an effective Internet marketing strategy.

In most cases, there is too much competition for certain keywords such as "golf clubs". A better strategy would be to use "golf clubs Chicago" or handcrafted golf clubs". The more specific you make your keyword phrase the better. A number of free tools are available that will show the popularity of keywords and how often they are use in the search engines on a monthly basis. These will allow you to customize your Web page knowing the keyword phrase's popularity. If you get the first page listing for a keyword with less than 100 searches per month for instance, then it doesn't matter because your traffic will be very limited.

Link Exchanges

Once the on-page optimizations are complete, the off-page optimization options need to be addressed. Link exchanges are perhaps the best off-page search engine optimization technique available. If you download and install the Google toolbar on your browser, you will see the Google Page Rank of each site you visit. Your Page Rank is determined by the number of other sites linking to your site, and the QUALITY of the link is a major consideration. Pages are ranked from 1 to 10. The higher the Page Rank of the site linking to yours, the better. Sites with a PR7 and above are considered as authority sites and a back link will send Google spider to your page on a regular basis.

There are a number of ways to get a back link to your site. You can email a request to the Webmaster for a link exchange and if they agree you would return the favor by placing a link to their site on your page. You can also purchase the link. A number of sites offer this service for a monthly fee. So if you want to quickly get your site listed by Google and the major search engines, and then paying for a PR8 back link for a month or two might be well worth the investment in the long run, as new sites are placed in a "sand box" by Google for several months until they prove their longevity.

One back link from a PR8 site is worth 1,000 back links from PR2 or less sites. As a matter of fact, numerous links from low ranking sites will actually be detrimental to your site, because each back link is like a vote for your site. If you have too many low ranking sites voting for yours, Google will be reluctant to reward your site with a higher PR. You have to do your research on the site that offers to link to yours because if they were blacklisted by Google, your site will receive the same fate and you probably will never recover from this.

A PR 4 or 5 is relatively easy to attain. So your best bet is to limit your back links to PR5 and above for the best results. And by all means avoid link farms. Before Google upgraded its algorithm, just the number of back links was considered. But now the actual Page Rank of your back link is considered AND the Page Rank of the sites listing to THAT link. Links from link farms are now looked upon as basically spam links. You would be better off purchasing a listing in a major link directory like Yahoo or DMZ. It's definitely worth the investment as these are authority sites and are a major vote for your site!

Blogs

As previously indicated, consumer generated media is a major factor in the evolution of the Internet. Case in point is the enormous effect blogs had on the last Presidential campaign. A very large percentage of most searches will include blogs on the first page listing. Over 50% of purchases, online and offline are preceded by an online search for more information. And a large percentage of the information is offered by blogs. People are very interested in the opinions of others on their topic of interest.

The major blogs are updated on a daily basis which is very important to Google algorithm which uses the frequency of updates (daily, hourly and by minute) as a determining factor in the search result ranking. A powerful marketing method used by the major blogs is to submit articles on a particular topic to the major article hubs such as EzineArticles.com. The article hub benefits by having continually updated information (which Google likes) where they can place their money making Ad Sense ads. The Blogger benefits by having a back link to their blog at the bottom of the article.

As numerous other Blogger and Webmasters access the article hubs for fresh information, the article can be syndicated to number sites on the Internet. This creates a number of back links to your blog or your site generating an enormous amount of qualified free traffic.

In Summary

These are just a few of the most effective online Internet marketing options available. Other options such as auto-responder email, Ezine advertising and pay per click advertising should be included in a well rounded Internet marketing strategy. No matter what options you use, you definitely need to start with your on-page search engine optimization techniques. Your listing in the search results will be enhanced by a properly optimized page.

Further optimization must include the off-page search engine optimization techniques such as generating back links with the major site directories, link exchanges and articles submitted to the major article hubs. Using a blog for a reference in your article can be a good thing as people will be more inclined to visit a blog since it's not a sales page. Once they have received enough information and you have generated their confidence in your opinions, you can end up with a life time customer.

Use a FREE report and start to make 1000 Dollars with this revolutionize strategy of Making Money and awake to a new future. Click Here!

Make Money Money Making Internet Home Business

Make Money With This Free CPA Program!!!

Cost Per Acquisition (CPA) Programs are quickly becoming one of the Fastest Income Streams for affiliate marketers on the net today.

With CPA Programs, also called Pay-Per-Lead Programs, affiliate marketers can begin making money almost instantly from multiple traffic sources.

In fact, it is not unheard of to be able to make money in as little as 10 to 20 minutes with CPA Offers.

While many CPA Offers pay around $10.00 or so per lead, it is possible to earn as much as $25 or $45 per lead and the only requirement is an Email Address or a ZIP Code to qualify as a paid lead! Now that's easy money...

What if I told you that I could "Dramatically Accelerate The Process" for you? That's EXACTLY what I'm here to do...

Use this FREE report and start to make money with this revolutionize strategy of Making Money and awake to a new future. Click Here!

Make Money Money Making Internet Home Business

Generate Money Free Through Writing Articles

Start writing informative articles in your field of expertise and post them on your blog, website and submit them to several high ranked article directories. Many of these respected article directories do not allow links in the body of an article; make sure that you understand the article submitting guidelines of the directories. Article writing is very useful way to generate traffic.

Article Structure

Get an idea and focus on your article. This is what your whole article is going to be about and must have relevance to the web site that you link to in the resource box

Jot down five or more key points that provide information on your article topic. Each of these points will form a paragraph in your article.

Write an introduction. Just introduce your topic. Give a little bit of background to the article's topic, and then summarize what you will cover in your article.

Write a conclusion. Your conclusion really just quickly summarizes the main points in your article, similar to how your introduction works, except now you are drawing your article to a natural close.

Add a tantalizing title. You may want to write this title at the very beginning, but it is often helpful to write it at the end once you are really clear what your article is about. Your title is also one of the most important elements. It has to draw the reader in, encourage him to read further, make your article stand out from the crowd, and if at all possible contain an element that plays to the reader's curiosity (i.e. literally force them to read just to satisfy their curiosity).

Check the length of the article. The ideal length should be between 350-800 words.

Write your resource box, the last and arguably most important bit is to write your resource box. In my experience, the most effective way to structure a resource box is to first write a sentence about yourself that also gives you some authority on your topic. Then write a sentence about your web site, with a link to it. And that's all it needs. Keep it simple, keep clear of promotional language, and just include a single link.

Use this FREE report and start to make money with this revolutionize strategy of Making Money and awake to a new future. Click Here!

Make Money Money Making Internet Home Business

The Ultimate Wealth Story

Do you want to start working from the comfort of your own home and earn $1200 every month with your own Internet Home Business then you must read this entire page and take action right away.

If you are showed exactly how someone with no previous experience now earns over $1000 every month with there Internet Home Business , would you be interested in learning how it is done? Better yet if you use the exact same tools that would allow you to achieve the same type of results would you take action or would you just let this opportunity pass?

Let start off by saying this is not another one of those so called Get Rich Quick Scams; this is a legitimate opportunity that people just like you are seeing great results with every single day.

Use this FREE report and start to make money with this revolutionize strategy of Making Money and awake to a new future. Click Here!

Make Money Money Making Internet Home Business

What is a Free Internet Home Business?

Are you thinking about starting an Internet Home Business, or do you already have one of your own? Having your own Internet Home Business is a lot of fun when you do it right.

The fact that you run an Internet Home Business from your own home is a huge advantage. Immediately your overhead costs go down because you do not have some of the costs associated with the traditional business such as rent, employees, warehouse space, and possibly even a showroom. That does not mean that you are not going to have some costs that are going to be important in your overall success.

You will need a Computer if you are serious about running an Internet business and you need to invest in a good quality computer. If your eyes bother you then get one with a larger monitor. You will need one that offers the speed to get around the Internet quickly and one that offers the proper amount of storage space that will allow you to download ebooks, reports, software and anything that will make your business run more smoothly.

You will require an Internet Connection depending on where you live, with access to high-speed. How much work you will get done can be dependent upon the speed of the Internet provider you are using. This would seem to be common sense, yet it is surprising how many people are still on dial-up and call themselves Internet marketers. Granted, depending on where you live, you may not have access to the fastest Internet providers. In that case, you just have to make do with what you have, but it's still worth looking into upgrading anything online that will make you more productive.

Use this FREE report and start to make money with this revolutionize strategy of Making Money and awake to a new future. Click Here!

Make Money Money Making Internet Home Business