Part I of Some Basic Ways How to Improve Bad Website Design

During the next couple of Blogs we are going to discuss some of the basic ways how to improve on your website or blog.

Introduction

You're website or blog reads well and you are proud of it. But, you have tried and tried to create something that looks good and you can not seem to get it together. You are waiting for reviews but none have come your way. Your website or blog is a flop. Not to worry. You are not alone. You want to fix it but you do not have the big budget. Here are some simple ways you can do to improve your blog or website and get it into better shape.

a) Balance your page

When users enter a website or blog, their focus first starts at the top left of the page and hovers there before slowly tracking to the right. Contrary to what many think, the web user is focused more on the text of the page, rather than images or graphics. This is where balance comes into place. Balance will not only make your page more visually appealing, but it will make your page easier to read and items easier to find. A good layout will help the objects on your page to flow.

b) Keep it simple

Less is more. Clean your website or blog up by removing all the unnecessary visual elements. This will allow important items to stand out. Leave some white space on the page. The illusion of space is visually pleasing, as well as easier to navigate. Otherwise, your visitor will get whiplash by darting their head from left to right in an attempt to look at all the information crammed on their screen, or worse, they will click on out of there in a hurry.

We will dicuss more ways to improve your website or blog in Part II at a later stage.

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Creating Trust For Your Online Business

People trust other people more than websites. One of the biggest things that turn people off from buying online is the lack of human interaction and personality.

As said before, pictures of the author behind an ebook, the manager of the online store or the friendly faces of customer service all help promote trust and increase sales.

Other ways to create trust using human presence online is to add testimonials to your site or include a discussion board. Testimonials show that your site and product have active customers that endorse it. A discussion community, if active, shows that you have customers and fans actively discussing your product. Both off these elements not only promote trust but help you to bring in the "social acceptance" factor of sales. This simply means that people prefer to buy products that they know others are interested in - it's also called "following the crowd."

Lets take a look at how to use these human elements to build trust.

Using Images of Real People

Revealing the face behind the website is a great way to build trust. You can reveal, your own face if you manage the website and have a solid interest in the website's topic, faces of the people handling customer support and the face of the creator of the product you're selling.

Think strategically when you are placing these images. According to eye studies, a human face on the web is a major attention drawer.

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